A respected auto research group, the JD Power Vehicle Dependability Study, has ranked the Kia Sportage as a leader in the small sport utility vehicle category.
Kia is expectedly excited as the Sportage’s VDS award follows two consecutive Initial Quality Study awards for the model in 2013 and 2014.
A statement on Tuesday by Dana Motors, Nigeria’s representative for the Kia brand, quoted the Vice President, Service and After-Sale Operations, Kia Motors America, Mr. said John Crowe, as saying, “The Sportage is a clear example of how far the entire Kia model line-up has progressed, and this kind of quality is tangible evidence of our long-term strategy to enhance the Kia ownership experience.”
According to the auto firm, the VDS measures the long-term quality of vehicles, including new technologies and features currently available to buyers. It includes 32 nameplates and 228 models, covering 177 specific problem symptoms grouped into eight major vehicle categories.
It also stated, “The industry-wide study examines problems experienced during the past 12 months by original owners of three-year old vehicles (2012 model year). Overall dependability is determined by the number of problems experienced per 100 vehicles (PP100). Thus, a lower score reflects a higher long-term quality level. The Sportage ranked first in a field of seven contenders with a score of 129 PP100. This latest recognition for Sportage follows the model’s two consecutive J.D. Power Initial Quality Survey awards in 2013 and 2014.”