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New Altima targets Camry, Accord


The midsize sedan market will get more competitive this year as Nissan Altima is introduced to Nigeria expectedly to give the Toyota Camry and Honda Accord a big ‘fight’.

Most vehicles in this segment understandably target the Camry and Accord especially in Nigeria where the two are currently making waves.

Even globally, auto analysts have noted the sedan is the toughest segment in the industry and accounts for a huge number of sales each year.

“So competitive is this segment that every automaker wants a slice of the pie and it may not be unfeasible for the Altima to have one of the biggest slices in the coming months beating rivals like the Toyota Camry and Honda Accord in the Nigerian market,” says Stallion NMN, the Nissan sales company and local custodian of the brand in Nigeria, in a statement obtained on Tuesday.

The family sedans are known to deliver excellent fuel economy and a rare blend of comfort and agility.

The new Altima is coming with two engine options. The 2.5-litre four-cylinder for instance is designed for lighter weight and higher efficiency, while the 3.5-litre V6 offers improved fuel economy.

It notes that both engines drive Altima’s front wheels through Nissan’s next generation Xtronic continuously variable transmission and help the vehicle to achieve tremendous fuel economy.

Nissan reports an online reviewer of the new Altima, Edmund, as noting the vehicle is stylish, bold and aggressive with long body lines that distinguish it from rivals like Toyota Camry, Honda Accord Hyundai Sonata and Kia Optima.

The Stallion NMN Head of Sales and Marketing, Mr. Amit Sharma, describes its target customers as: confident individuals, stylish and responsible adults seeking personal and professional fulfilment on their terms.

“This class of people want more out of life and do not want a conservative or dull midsize sedan,” he adds.

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